Real World Group enables organisations to maximise their potential through enhancing Engaging Leadership, team working and organisational culture.

We offer an unusual combination of expertise in creating published research and the ability to translate this into proven, practical application. This means we are market leaders in understanding what individual leaders and teams can do to achieve superior, sustainable performance.

circle1.pngWe were founded in 2001 as a spin-out company of the University of Leeds, UK, by Professor Beverly Alimo-Metcalfe and Dr John Alban-Metcalfe. Since then, we have grown to support direct clients globally from a wide range of sectors. We provide diagnostic tools and consulting activities that embed the right leadership culture from the Board to the frontline, using as a foundation our uniquely proven models and diagnostic tools for individuals, teams and whole organisations.


We also train and support other consulting firms (referred to as “Partners”) to utilise our range of diagnostic tools with their own clients in 17 different countries, including Canada, Australia, Singapore, Russia and China. Our Partners further benefit in their marketing and business development from the wide range of publications we have authored as world-renowned psychologists, in both academic and practitioner journals and magazines.

circle3.pngWe bring passion, personality and careful thought to what we do, reflecting our belief that what we offer must be fit for the client, and underpinned by respect for their own knowledge and expertise.

Our clients attest that we provide a quality service to maximise the value of the organisation’s investment for its benefit, and the benefit of its people. We strongly believe that employees deserve to experience their workplace as somewhere that their wellbeing and engagement are maximised, in line with the organisation’s vision and ambition.

expert.pngOur Co-Founding Director, Professor Beverly Alimo-Metcalfe, continues to contribute to our Masterclasses and thought leadership. Our Chief Executive is Juliette Alban-Metcalfe, a Chartered Occupational Psychologist. Both Beverly and Juliette regularly publish research and thought leadership in peer-reviewed journals, book chapters and at international conferences.

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